PRIMARY FUNCTION:
Plans and manages activities for the Lift Division staff leading to the profitable sales of Allied Equipment for appropriate geographical region.
The Sales Manager will be responsible for the hands-on management and training of the sales force in order to increase market share while achieving profitability and customer satisfaction goals.
The Sales Manager will interface with factory representatives to ensure good relations between the dealer and factory.
Also, this manager will assist in the development and implementation of the annual business and marketing plans for the department.
ESSENTIAL DUTIES:
Planning
• Oversees the sales planning process, developing sales strategies and tactics that support short and long-range goals.
Develops and obtains approval of sales marketing plans to increase business.
• Establishes market share and revenue projections along with pricing structures.
• Maintains records of sales activities, forecasts market trends, lost sales, and competitor information.
• Develops and obtains approval for the annual business plan and department budget.
• Monthly reviews and evaluates the operating P&L statement and implements corrective actions to meet future P&L goals.
• Directs inventory management relative to business needs and configurations.
Sales/Marketing
• Provides hands-on, proactive leadership to the sales staff to ensure adequate progress toward the sales goals and objectives.
Ensures professional development of quotations and proposals.
• Maintains a market awareness level to maximize the effectiveness of the field sales staff to a level acceptable to GPLS.
• Develops ongoing sales training process to address sales skills, time management, territory management, financial merchandising, product knowledge, competitive knowledge, etc.
• Assists in packaging of products and maximizing effectiveness of marketing plans.
Factory Relations
• Interfaces with factory representatives to ensure competitive pricing, delivery, specifications and application requirements.
Coordinates factory representatives visits to GPLS or customers.
• Monitors new products or services in our industry and customer industries to ensure that we maintain a competitive position in product offerings as well as customer needs and requirements.
Group Leadership
• Provides daily and long-term leadership for the direct report associates to include but not be limited to the following activities:
• Interviewing and Hiring
• Coaching
• Training and Developing
• Counseling and Disciplining
• Dismissing
MINIMUM REQUIREMENTS:
Education:
A four-year degree, preferably in business or marketing
Work Experience:
5 years minimum experience in Lift equipment sales with at least 3 years in providing management leadership to other sales professionals
Physical:
The ability to periodically travel, via car and/or airplane and stay overnight
Other:
Must have an intermediate skill level in using PC software, primarily MS Word, Excel and Access
This job description is not intended to be all-inclusive.
Your supervisor may request and assign you similar duties.
Any major modification of this job role requires Human Resources approval.
Gregory Poole Equipment Company is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
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