*Company Overview:* Labb.
com is a dynamic and innovative drug testing technology company dedicated to providing exceptional service to our clients/partners.
With a commitment to excellence and a passion for delivering exceptional products/services, we are seeking a results-driven and experienced Marketing Manager to join our growing team.
*Position Overview:* As the Marketing Manager, you will play a pivotal role in developing and implementing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth.
This position requires a creative and analytical thinker with proven expertise in crafting and executing successful marketing campaigns across various channels.
*Key Responsibilities:*
*Strategic Planning:*
* Develop and implement comprehensive marketing strategies aligned with company objectives.
Conduct market research to identify trends, opportunities, and competitive threats.
Collaborate with cross-functional teams to integrate marketing efforts into overall business plans.
*Campaign Management:*
* Design, execute, and optimize multi-channel marketing campaigns to generate leads and drive sales.
Utilize digital marketing platforms, social media, email, and other channels to reach target audiences effectively.
Monitor and analyze campaign performance, adjusting strategies to maximize ROI.
*Brand Management:*
* Maintain and enhance the company's brand image through consistent messaging and creative content.
Develop brand guidelines and ensure brand integrity across all marketing materials.
Collaborate with design teams to create compelling visuals that resonate with the target audience.
*Content Development:*
* Oversee the creation of engaging and relevant content for various marketing channels.
Coordinate with content creators and copywriters to ensure messaging aligns with brand values and resonates with the target audience.
*Analytics and Reporting:*
* Utilize analytics tools to measure and report on the performance of marketing campaigns.
Provide regular reports and insights to the leadership team, making data-driven recommendations for improvements.
*Qualifications:*
* Bachelor's degree in Marketing, Business, or a related field.
· Proven experience (5+ years) in marketing, with a focus on campaign management and strategic planning.
· Knowledge and application of digital marketing, including email marketing, social media marketing, website strategy and design, and search engine optimization.
· Excellent analytical, organizational, and project management skills.
· Exceptional communication and interpersonal abilities.
· Proficient in marketing software and analytics tools.
*Preferences:*
· Experience in TPA or Drug Testing industry.
*Benefits:*
Competitive salary
Friendly and collaborative work environment
If you are a passionate and results-oriented marketing professional looking to make a significant impact in a dynamic company, we invite you to apply for the Marketing Manager position at Labb.
com.
Job Type: Full-time
Benefits:
* Health insurance
* Paid time off
Schedule:
* 8 hour shift
Experience:
* Social media marketing: 2 years (Preferred)
* Marketing: 5 years (Preferred)
* B2B marketing: 2 years (Preferred)
Ability to Commute:
* Portsmouth, VA 23704 (Required)
Ability to Relocate:
* Portsmouth, VA 23704: Relocate before starting work (Required)
Work Location: In person
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