Social Media and Web Content Coordinator

General Statement of the Job & Essential Functions GENERAL STATEMENT OF JOB Under general supervision, this position is responsible for owned media, mainly social media, and the City Website.
Reports to the Manager, Marketing and Communications.
ESSENTIAL JOB FUNCTIONS Responsible for collaborating with other departments to develop successful social media campaigns.
Develops social media content plans that are consistent with the city’s brand identity.
Creates consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
Drafts, edits, and proofreads all levels of content including the body and headlines for all internal and external needs.
Manages a high volume of daily social media posts.
Communicates with social media followers, including responding to queries in a timely manner.
Develops and manages social influencer programs and attends social influencer events.
Uses analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the city’s social media presence and performance.
Preparing monthly reports on social media marketing efforts.
Suggest recommendations to adjust the social media marketing strategy for optimal results.
Staying up to date on best practices and emerging trends in social media.
Responsible for updating the city’s website and making sure it is current.
Communicates with freelance Content Creators, overseeing social media campaign schedules, and pulling key performance indicators (KPI) data to determine social media campaigns’ success.
Provides information to the general public; keeps abreast of current and future issues and trends.
Performs other duties as assigned.
Individual assignments based on the current workload and department needs.
Knowledge, Skills & Abilities PERFORMANCE INDICATORS Knowledge of Job: Has considerable knowledge of in social media trends and web design.
Has considerable knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices.
Has considerable knowledge of the policies, procedures, rules and regulations of the department.
Has considerable knowledge of analytics software.
Has considerable knowledge of HTML.
Has considerable knowledge of web design and publishing.
Has considerable knowledge in the development of marketing plans and evaluation methods.
Is able to use common office machines.
Is able to compile technical information from a variety of sources and prepare clear and concise reports.
Is able to exercise considerable initiative and independent judgment in analyzing and applying standards to a variety of situations.
Is able to establish and maintain effective working relationships as necessitated by work assignments.
Quality of Work: Maintains high standards of accuracy in exercising duties and responsibilities.
Exercises immediate remedial action to correct any quality deficiencies that occur in areas of responsibility.
Maintains high quality communication and interacts within department and division, and with co? workers and the general public.
Quantity of Work: Maintains effective and efficient output of all duties and responsibilities as described under "Essential Job Functions.
" Dependability: Assumes responsibility for doing assigned work and meeting deadlines.
Completes assigned work on or before deadlines in accordance with directives, city policy, standards and prescribed procedures.
Accepts accountability for meeting assigned responsibilities in the technical, human and conceptual areas.
Attendance: Attends work regularly and adheres to city policies and procedures regarding absences and tardiness.
Provides adequate notice to higher management with respect to vacation time and time? off requests.
Initiative and Enthusiasm: Maintains an enthusiastic, self?reliant and self?starting approach to meet job responsibilities and accountabilities.
Strives to anticipate work to be done and initiates proper and acceptable direction for completion of work with a minimum of supervision and instruction.
Judgment: Exercises analytical judgment in areas of responsibility.
Identifies problems or situations as they occur and specifies decision objectives.
Identifies or assists in identifying alternative solutions to problems or situations.
Implements decisions in accordance with prescribed and effective policies and procedures and with a minimum of errors.
Seeks expert or experienced advice and researches problems, situations and alternatives before exercising judgment.
Cooperation: Accepts supervisory instruction and direction and strives to meet the goals and objectives of same.
Questions such instruction and direction when clarification of results or consequences are justified, i.
e.
, poor communications, variance with city policy or procedures, etc.
Offers suggestions and recommendations to encourage and improve cooperation between all staff persons within the department.
Relationships with Others: Shares knowledge with supervisors and staff for mutual and departmental benefit.
Contributes to maintaining high morale among all department employees.
Develops and maintains cooperative and courteous relationships with department employees, contract staff, and managers in other departments and the general public so as to maintain good will toward the department and project a good departmental image.
Coordination of Work: Plans and organizes daily work routine.
Establishes priorities for the completion of work in accordance with sound time?management methodology.
Avoids duplication of effort.
Estimates expected time of completion of elements of work and establish a personal schedule accordingly.
Attends meetings and discussions on time.
Implements work activity in accordance with priorities and estimated schedules.
Maintains a calendar for meetings, deadlines and events.
Safety and Housekeeping: Adheres to all safety and housekeeping standards established by the city and various regulatory agencies.
Sees that the standards are not violated.
Maintains a clean and orderly workplace.
Education, Experience & Special Requirements EDUCATION & EXPERIENCE Requires a bachelor’s degree in marketing, journalism, communications or a related field and 2-5 years of experience as a Social Media Specialist or similar role and 2-5 years of experience in planning and managing content in an organizational setting, preferably a governmental employer.
SPECIAL REQUIREMENTS An acceptable general background check includes a local and state criminal history check and sex offender registry check.
Physical Demands MINIMUM QUALIFICATIONS OR STANDARDS REQUIRED TO PERFORM ESSENTIAL JOB FUNCTIONS Physical Requirements: Must be physically able to operate a variety of automated office machines, which include computers, adding machines, calculators, copiers, facsimile machines, telephones, etc.
Must be able to exert up to 20 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
Sedentary Work involves sitting most of the time but may involve walking or standing for periods of time.
Data Conception: Requires the ability to compare and/or judge the readily observable, functional, structural, or compositional characteristics (whether similar to or divergent from obvious standards) of data, people, or things.
Interpersonal Communications: Requires the ability to speak and/or signal people to convey or exchange information.
Includes giving instructions, assignments, and/or directions to subordinates or assistants.
Language Ability: Requires the ability to read a variety of correspondence, reports, records, forms, statistical summaries, policy manuals, etc.
Requires the ability to prepare reports, correspondence, records, forms, etc.
, using prescribed formats and conforming to all punctuation, grammar, diction, and style rules.
Requires the ability to speak before groups of people with poise, voice control, and confidence.
Intelligence: Requires the ability to apply principles of logical or scientific thinking to define problems, collect data, establish facts, and draw valid conclusions; interpret an extensive variety of technical instructions in mathematical or diagrammatical form; deal with several abstract and concrete variables.
Verbal Aptitude: Requires the ability to record and deliver information, explain procedures, to follow oral and written instructions.
Must be able to communicate effectively and efficiently using Standard English.
Numerical Aptitude: Requires the ability to utilize mathematical formulas, to add and subtract, multiply and divide.
Must be able to utilize decimals and percentages; interpret graphs.
Form/Spatial Aptitude: Requires the ability to inspect items for proper length, width, and shape.
Motor Coordination: Requires the ability to rapidly and accurately coordinate hands and eyes using automated office equipment.
Manual Dexterity: Requires the ability to handle a variety of items, office equipment, control knobs, switches, etc.
Must have minimal levels of eye/hand/foot coordination.
Color Discrimination: Does require the ability to differentiate between colors and shades of color.
Interpersonal Temperament: Requires the ability to deal with people beyond giving and receiving instructions.
Must be adaptable to performing under minimal levels of stress when confronted with persons acting under stress.
Physical Communication: Requires the ability to talk and/or hear: (talking - expressing or exchanging ideas by means of spoken words; hearing - perceiving nature of sounds by ear).
AMERICANS WITH DISABILITIES ACT (ADA) REQUIREMENTS The City of Portsmouth is an Equal Opportunity Employer.
ADA requires the City to provide reasonable accommodations to qualified individuals with disabilities.
Prospective and current employees are invited to discuss accommodations.
This is a class description and not an individual position description.
A class specification defines the general character and scope of duties and responsibilities of all positions in a job classification, but is not intended to describe and does not necessarily list the essential job functions for a given position in a classification.